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The brief was to create a bag that was distinctive and visually representative of the brand’s game-changing identity. As a point of departure, the client provided a speckled ceramic plate that was popularized in the mid-century. The client asked for a 100% recyclable paper bag, made of recycled content, with this terrazzo pattern that is not printed but created with actual pieces of colored paper embedded in the pulp.
The result was a 100% pre- and post-consumer recycled paper with speckles added into the substrate, this paper immediately became a part of DECIEM’s DNA and a visual trademark
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Free People graphics for all holiday polymailers
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